The lead track and first single off Sonic Youth’s album Dirty felt like a big deal when it dropped. By 1992, the decade already felt like a dramatic break from the previous one, and videos like the one for “100%” played a big part in setting that perception. The sleek polish that had coated 80s cultural artifacts gave way to the grit and grunge of noise rock going mainstream and skateboarders tearing up the streets in grainy black and white.
“100%” is about the tragic death of Black Flag roadie and popular scenester Joe Cole, who was killed in a robbery outside the home he shared with Henry Rollins. Cole was shot in the face with Rollins present. Rollins still keeps a jar of the dirt that soaked up Cole’s blood in his house.
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